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  • Writer's pictureShaun Lewis


Last year we saw the interior design and architecture industry brought down to its knees and the words on everyone's lips were “where are all the clients?”

As we're slowly returning to a state of semi-normality the entire industry has to nurture and maintain client relationships. While good client service and final results are a sure-fire way to keep a client smiling, more can be done to stretch that smile from ear to ear.

Below we’ve explored how 3d visualization can help keep your clients smiling throughout the project lifespan.

Managing Expectations

Even if clients are knowledgeable and know what they want, they may not necessarily be able to envision exactly what a 2D floorplan or blueprint will look like in real life. 3D renderings take care of that problem once and for all. Every design professional has a vision in mind when they first receive a brief from a client. Communicating this vision to your clients in a manner that will assure them that they chose the right agency is essential for building trust and maintaining a pleasant and profitable client experience

By providing clients with extremely detailed 3d visualizations of the exterior and interior, they can see what the space looks like and get a sense of how they or their clients will be able to interact and operate within the structure.

With 3d renders, your clients can assess the size of the space, how light enters, the colours and materials used, and the finishes of every surface, helping secure more funding in the conceptualization phase.


With an entire industry eagerly providing options on materials, furniture, appliances etc. clients are spoiled for choice. Presenting these options to clients in a manner that is both true to life and situational is key to show off your design prowess and gain client approval. With the modular nature of 3d architectural renderings you can switch out elements, giving you the ability to show your clients every available combination.

With clients actively involved in the design process there is a level of engagement unmatched by other mediums. This engagement offers them the feeling of ownership and makes their project truly feel unique and personalised.


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