• Shaun Lewis

HOW GREAT DESIGNERS COMMUNICATE 

In last week’s blog we delved deeper into architectural and interior design language and its importance in your agencies’ brand recognition.

In this week’s addition of the Liquid Mesh Design blog we’re exploring the methods and importance of communicating your design language to your clients.


Design language unlike a design identity is not a logo or slogan but rather the visual language that you use to design and communicate your vision.

By developing and communicating a design language one can achieve instant recognition with clients and the public alike. This is crucial to your projects becoming memorable and achieving a lasting impression as an interior designer or architect. This holistic design language gives your portfolio a narrative and allows clients to not only see your work but understand who you are as a designer. Understanding this artistic vision is key to conveying your design language.


While you might have your design language and style embedded in your mind, it’s always as easy to communicate this at the early stages of a project. Now you may be asking yourself how best to communicate this design language to the world? Below we’ve explored some methods that will shine a light on your vision and help you show clients your vison in the conceptual phase of design.


Mood boarding

While finding inspiration for a project is one thing, showing your vision in an effective and meaningful manner is another ball game. Effective mood boards can show clients what’s to come or explain concepts that are easier to digest in a visual format.

Mood boards can serve many purposes, starting with organizing the inspiration around a project. They can be a valuable resource throughout the design project and helps keep the style and aesthetic consistent and on track with a client’s goals and expectations.


Mood boards provide a platform to refine a project’s style in the earlier conceptual stages. They’re a much lower investment than mock-ups and prototypes in terms of resources and time and can convey a lot about the look and feel of potential design possibilities.

Testing ideas in a design framework helps create a cohesive look and feel and allows clients to see your vision in context with all the other elements creating something bigger than the sum of its parts. Mood boarding is an excellent format to express your creative vision and to show clients intent and potential. Your creative voice needs to make itself heard with every aspect of your project and allow your references to echo styling and branding.

With mood boards’ ability to support the next steps in the design process, we’re exploring the next step in communication- 3d architectural visualization.


3d Visualization

When it comes to showing off your work in a meaningful manner, nothing trumps 3d visuals. The ability to not only show the design, but also help communicate the narrative and intent of a space to external contractors and clients is priceless.

As clients are not always well versed in architecture and design, having a tool that can convey your creative voice in a manner that is both visually impressive and helpful to the design process is key to the client experience.

With accuracy being an important thread that runs through the entire design process having a tool at your disposal that can communicate your vision in a manner that is easily understood and leaves very little room for error helps your project run smoothly and helps instil the confidence that is essential to win over new clients and keep loyal clients engaged.

When combined with mood boards, 3d’s or architectural visualisations can precisely visualize your design to show clients not only how the design will look but also how they will be interacting with their new space.


3D renders when combined with mood boards are the most reliable way to consistently present your design language to the world before a brick has been laid, and is a crucial step in securing your place amongst the greats.