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  • Writer's pictureShaun Lewis

Selling without words: 3 ways 3D renders help you silently sell.

First impressions matter and unfortunately you only get one shot to make your mark. Walking into a presentation is already stressful enough and your presentation material should relieve, not exacerbate that anxiety. Selling your vision is often a tough task, however with strong visuals to back you up you can sell without saying a word.


Immersions

Unlike many other presentation options, 3d visualization gives clients a chance to truly understand a space and how people and objects will be interacting with each other. Being able to truly see every small detail and most importantly draw their eyes to your focal points helps you tell your story in a visually striking manner.

Providing clients with different finishes, colour options and viewing perspectives ensure that you’ll have the money shot every time. This level of immersion paired with rich storytelling will have clients reaching for their wallets and ready to sign on the dotted line.


Understand your surroundings

Seeing an office building or home in isolation offers very little context to clients. Context is key in getting clients to understand your visions in a familiar and engaging scene. Seeing how your garden will look from the office window or looking at the beach from your living room is a game changer and is often the level of detail that clients have been looking for. Going the extra mile and helping clients understand how their space will look and feel allows them to make informed decisions leading to happier clients and ultimately future opportunities.


Make your pitch go off without a hitch

Clients have specific needs and tastes. Understanding and showcasing these elements in a visually striking medium allows you to visualize your client's ideas and shows them that you understand their vision. 3D rendering also helps clients spot any changes or variations that they would like to make. Not only does 3D rendering allow you to spot any problems quickly, but it also helps in troubleshooting and implementing solutions. Since most clients do not have a background in architecture, you can quickly point out any faults or issues that may arise in the future.

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