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  • Writer's pictureShaun Lewis


We’ve thoroughly documented the benefits of 3d rendering services. We’ve told you about our processes and techniques, but one thing is still missing from the 3d visualization workflow, and it’s an important one. Knowing how to properly brief your 3d rendering service provider not only benefits the initial phases but ultimately can result in a better final result. Today we’ll be discussing the numerous elements to include in a successful 3d visualization brief to help improve the 3d rendering process.

Plans, Sections and Elevations

A highly detailed 3d render starts with the simple stuff. Having detailed floor plans and layouts allow your 3d artists to create accurate visuals that are both stunning and helpful. The visuals offer practical value for a design or architecture professional’s client and help avoid unnecessary back and forth. Therefore, technical drawings, preferably in CAD format, are a must for any visualization assignment.

Furniture, Finishes and Elements

With the visual capabilities of 3d visualization, you can fill a space with the exact colours, materials and textures that are planned for the final result. By having a fully detailed representation of your final space you can show clients exactly what to expect and changes can be made before any purchases have been made. However, for this to work your 3d artists need to have the correct information to work off. Having a list of materials and design elements that you intend to use allows 3d professionals to either create the models or source them from their internal library. By sharing this information early, you can speed up the process and results in the most accurate representation of your design.

Style References

Capturing the mood and setting the scene can elevate a visualization from good to great. Deciding how to light the room and the time of day the image is captured can have a massive impact on the final result. Providing reference images helps 3d artists fine-tune the mood by adjusting the colour grading, brightness, contrast, shadow intensity, glow, etc.

Background Photos

When it comes to highly realistic 3d renders, context is essential. Having the background to show how a space will compare and compliment an environment helps clients truly understand what they’re getting. By providing your 3d rendering service provider with high-quality photos of the surrounding elements you’ll be able to create a more lifelike and accurate image which brings pitches and presentations to a whole new level.


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